Purple paper waves on a black background

We build brand identities for businesses who want to stand out. Backed by strategic thinking and design that delivers work built to last.

Strategy. Design. Consultancy.

Strategy. Design. Consultancy.

Work

Overtone

Work

Overtone

Brand Experience

Overtone

Brand Experience

Overtone

FUJIFILM logo
Barbour logo
Everphone logo
Tilda logo
Wadworth logo
KFC logo
SEGA logo
Tribepad logo
Derwent logo
South Downs Water logo
Loop Earplugs logo
Wysa logo
FUJIFILM logo
Barbour logo
Everphone logo
Tilda logo
Wadworth logo
KFC logo
SEGA logo
Tribepad logo
Derwent logo
South Downs Water logo
Loop Earplugs logo
Wysa logo

Services

Overtone

Services

Overtone

Purple paper waves
Purple paper waves

Strategy

Research into your market, your competitors and the industry you operate within. It defines a clear position, a messaging structure, and the white space you can own. Everything designed afterwards is built on it.

Design

Identity design built on the research and positioning. Every decision traces back to the strategy, so there's an answer behind the type, the colour palette and the way the whole system fits together.

Consultancy

For brands whose messaging has become vague, whose identity has become inconsistent, or whose growth has flattened into competing on price. We audit what's there and give you recommendations to help change it.